It’s 2015 and the holidays are over, and Internet marketers are now looking at the reality of today’s market. As a marketer and analyst myself, I could say that high-quality content will always be important. Well, it should. People are looking for useful information to use related to niches, but our enemy is a declining trend in attention span. So what makes high quality content? Here’s what I think.
I’ve talked many times with my copywriter regarding article length. I told him that sometimes, it should be 500. Sometimes we’ll need 1,000 words. Sometimes, it’s just going to be 150 or 300. Internet marketers might tell you that as long as it looks okay relative to the page, the word count could be adjusted slightly. I’ll say that you’ll want to optimise your content length for mobile.
The trends today go towards the influence of smartphone and mobile Internet devices. Smaller screens mean shorter content. It would be best to focus on your objective regarding the content. SEO content still makes use of 1,000 and more words for good content. If you’re targeting mobile users, be sure to divide them as the “bored” and “on-the-go” subscribers. In this way, you’ll know the content you need for your website. Long tail keywords are a must for mobile searches.
The influence of one-page websites might have come from infographics themselves, but of course, this isn’t true. Infographics is accessible because it could be viewed as an entire image that uses visual cues to direct the consumers’ attention from one area of information to the other. It also complies with Google’s Material Design principles; the more fluid the transition, the easier it is for users to digest the information given to them.
This is what I most fear. I’ll need to work on my French as soon as possible or else I may forfeit the entire Internet marketing industry here. No kidding; excellent grammar is important for Google and other search engines. People also trust content that is properly written and understandable. Some audiences even think that “if they couldn’t pay attention to such a small detail, how could they even pay attention to us?” So pardoning my French wouldn’t be good for my overall career here.
Being a writer myself, it’s easier to read through an article if it’s written in a personal manner. Numbered or ordered lists would be important to break down the things you need to explain (like what I’m doing with this blog). Introducing headers and sub-headers are also a great way to break apart long articles. Coupling them with great images and videos related to the content is the best way to present your information.
Authority and Social Media Shares
Building website credibility requires having a true expert in the niche you’re handling. Why you’re reading my posts about content creation and other Internet marketing topics is because you trust me as an authority on the subject (I really hope so though). Building authority means presenting the things you’ve done to Google or other Social Media networks. A “verified account” option pretty much helps amp up your content, whenever needed.
However, Internet authority status can be similar to a “Got Talent” competition wherein audiences could vote for your authority. But no, it’s not through text messaging. It depends on engagement. Ensuring the number of likes, shares and comments in your post shows the public credibility you are earning.
This list of high quality content development for 2015 is still incomplete. I’ll be creating a part two of this little segment. There’s so much more to discuss about links, domains, comments and content value that help indicate if your content will be the next viral hit, at least for search engines. Stay tuned!