Ahh, the Internet. It’s one word that any person will continue to say on a daily basis. For Internet marketers, such as myself, we would talk about the Internet on a daily basis. While I have shared with you the trends in Internet marketing in France, it’s not always final because every company wants to be the solution for any buyer or audience’s needs. If you’re planning your Online Marketing Strategy for 2015, here are five I’ve come up with.
Website content will always be king. However, the era of plain text and scattered images is now over. Today, content is all about the ease of digesting information for many audiences. Many Internet marketing analysts have mentioned that content should always be entertaining as it is informative.
Content should appear non-intimidating. Design principles should be taken into consideration before posting any content. For text-based content, it would be wise to use headers to divide the topic’s subcategories for better explanation. If you could relate funny or comical images or content in your informative blog, it would be best to use them!
It would seem irrelevant for businesses to curate entertaining or unrelated posts, but if you could relate them to your business side of things, it could deliver an entertaining and informative post at the same time. For example, a construction company could place memes in their blog posts to explain certain technical elements. If the content is tackling something really difficult, such as an appliance repair, they might show a monkey trying to fix an appliance.
When curating posts, make sure that these content are relevant to your website. It may look funny, but relate it to your daily grind, especially in social media. Funny memes about Fridays and relating it to your office work is a good start.
We’ve seen the magic Facebook and Twitter advertisements have done for our online marketing strategies. They may be costly, but they indeed deliver great engagement for our posts. However, there is a need to optimise your posts regularly to ensure that they appear properly in these social media websites themselves.
Focus on Adsense for this year. If you have large traffic, you could have advertisers list their products on your blog. Not only does it create solidarity for your niche, it also develops good networking possibilities with other businesses in the future.
I can’t stress enough the power of a responsive or one page website theme. With an expected increase of 10% in the number of smartphone users this coming 2015, it would be imperative to improve your website’s design for mobile accessibility. People want information on the go. A mobile website with a responsive or one page template could deliver that information without the extra touch or click.
In line with the rising number of smartphone users, synchronised email options will give way to the revival of Email Marketing. However, these emails must not be just catalogues of the products. There is a need to write compelling and creative copy that would create a mutual relationship between the business and customers beyond business.
Content is still king. Businesses must invest in creating compelling, interesting and creative content that is short in form. Any content could look beautiful through optimisation, but if audiences wouldn’t even bother to read through it, then it becomes additional clutter in your online campaign.